Rebrand Questionnaire

This is where we get into the good stuff.

Considering a rebrand but not sure how to get the process started? There are many valid reasons for rebranding an organization and it can be a powerful tool for revitalizing your brand and connecting with your audience. Before jumping into the rebrand, let’s start with some essential questions so we can develop and effective rebranding strategy.

Please feel free to add any additional notes or comments at the end of the survey.

Purpose

Current Brand Understanding

Brand Heritage and Equity

Market and Audience Considerations

Brand Strategy

Timeline and Phasing

Feedback and Adjustments

Post-launch Strategy

Cost and Investment

Additional Notes/Comments

List additional areas of consideration, such as preferred color schemes, design motifs, and other details not already mentioned in the preceding information:
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